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Jobjuice Marketing Apps Contents

marketing contents

The Marketing App comes with over 50 theme cards packed with marketing frameworks and concepts.

  • Marketing Management
  • Marketing Framework
  • Case Tools
  • The 4Cs Framework
  • The 4Ps Framework
  • Economic & Quant. Tools
  • Segment-Target-Position
  • The Macro Environment
  • Industry: Porter’s 5 Forces
  • Market & Comp. Dynamics
  • Product Life Cycle (X 2)
  • Consumer Adoption Rates
  • Identify Problem/Opportunity
  • Company Analysis
  • Company Value Chain
  • Competitor Analysis
  • Value Vectors
  • Comp. Positioning Strategies
  • Perceptual Map Customer Analysis
  • Customer Decision Process
  • Customer Relationships
  • Customer Willingness To Pay
  • The Value Net
  • Collaborator Analysis
  • Pricing Analysis
  • Promotion Analysis
  • Advertising & Publicity Analysis
  • Place (Channel) Analysis
  • Product Line/Mix Analysis
  • Brand Analysis
  • Revenues
  • Costs
  • Profit & Market Share
  • Breakeven Analysis
  • Forecasting
  • EVC & LTVC Segmentation
  • Targeting
  • Position
  • Marketing Research Basics
  • Marketing Research Methods
  • Conjoint Analysis
  • Pricing Implementation
  • Advertising Implementation (x2)
  • Sales Force Implementation
  • Sales Promo Implementation
  • Place (Channel) Implementation
  • International Expansion
  • New Market Entry
  • New Product Development
  • Entry Strat.: Pioneer vs. Follower
  • Internet & Strategy
  • Internet Marketing
  • Web 2.0 and E-Marketing
  • The Web 2.0 Landscape
  • Search Marketing
  • E-Mail and Affiliate Marketing
  • Social Media Marketing/On-line Buzz
  • E-Marketing Metrics