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Work your online brand like an MBA

Posted by Daphne Castillo

Nov 13, 2013 8:10:00 PM

Jobjuice Blog, Social Media Job Search, MBAWith the extensive use of social media, personal branding has become a key element of an MBAs’ career development success. With 93% of recruiters looking at candidates’ social profiles, MBAs are finding themselves out in a job market where they are being evaluated not only by their knowledge and skills, but by how well they keep their online professional persona.

The good news is that social media can be a powerful personal branding tool if used well.

Follow these tips to build a compelling online persona:

Avoid posting inappropriate content on your social profiles. You represent your company and your company’s clients, this is something recruiters will have in mind when they find photos of you drinking or having an inappropriate conduct online. Be sure to use privacy settings to avoid private content being accessible to anyone who visits your profile.
Make interesting posts public. Most content in your personal social media profiles should be kept private, but if you have interesting insights about a business topic or a relevant article to share, do post it publicly like you would on your LinkedIn profile. This will help you come across as someone who is in the know about key business issues.
Add smart comments to what you share. Don’t just share links to third party content, add brief comments to your posts sharing your take on what is being discussed in the article. Show your expertise and show you can add depth to online discussions like a top professional!
Be positive. Try to convey the image of a professional who can communicate anything positively. Don’t bad mouth prior employers, don’t nag and complain about market issues. If you need to bring up a negative issue, be sure to share solutions too. Show you can be part of the solution, not only part of the problem!
Show a broad range of interests. Don’t just share content and comments about topics which are right in your alley or your field of expertise, try to cover other areas and show that you are a well informed and versatile professional. Don’t limit what you post to professional topics, comment on art, music, environmental issues, travel or community challenges. Just make sure whatever you post helps you build a good image and that you are a well-rounded individual.
Look the part. Always use good profile pictures, remember they are mostly public. Use a professional headshot for LinkedIn and choose appropriate pictures for your personal social media profiles.
Produce Content. If you don’t have the time to blog, do produce small articles using Facebook notes or similar tools to post your own content. This is a great way to show you have content creating skills, good writing skills and that you are creative and resourceful.
Participate in LinkedIn groups and relevant professional forums. Don’t just be there, network, share great content, comment on other people’s contributions. Stand out as an active and valuable community member!
Get recommendations and endorsements. 34% of recruiters say other people posting great references about a candidate was a positive discovery leading to a job offer. Be professional when you get these, it will contribute to your professional image.

Can you think of other things you can do to build up a powerful online persona? Share them with us on the comments section below!

For more on how to work your MBA online reputation use Jobjuice Social Media Job Search app. Learn more here.

Photo Source: - SOMMAI


Get great recommendations for your MBA LinkedIn profile

Posted by Daphne Castillo

Oct 5, 2013 11:29:00 AM

Jobjuice MBA Job Interview Prep toolsReferences are key for MBA students and new MBA graduates. Chances are you may have only a few years of work experience when you start job searching and professional references can make a big difference when applying for a position.

Surveys show that most hiring managers still contact references, but many of them are also using LinkedIn recommendations to get a feel of what a candidate’s fit with their organization and the position could be. Don’t be surprised if a recruiter or hiring manager gets in touch with one of the contacts that recommended you on LinkedIn!

Consider these tips when building your recommendation base:

Choose right

You might be tempted to ask everyone you know on LinkedIn for a recommendation, including family. Don’t.

Choose people who you know have a good professional impression about you and that will reflect well on you too. Ask people who know you well and who would be eager and enthusiastic about writing the recommendation. Avoid insisting when someone is reluctant to do so; people who don’t feel comfortable recommending you might actually write a recommendation for you if you pressure them but might not give powerful feedback to employers when they follow up on them.

If you have limited work experience, seek people who can attest to your leadership skills and other traits that might portray you as a good team member. Reach out to people who you have worked with in a particular academic project or volunteering effort.

Give your contact some pointers

You don’t have to write your own recommendation, but you might want to let your contact know what your goal is, which of your skills you would like the recommendation to be focused on and what sort of information should be included in the text. It’s appropriate to give feedback and suggest changes, as long as you do it respectfully and don’t affect the authenticity and sincerity of your contact’s recommendation.

Share the job description or ad

One great way of helping your contact produce a fitting recommendation is sharing with them a job description or the job advertisement of the position you are applying to. Having a clear picture of the experience and skills recruiters will be looking for in you will help them highlight and elaborate on the ones they know you possess. You may also want to give your contact more context and send them a copy of your résumé, your cover letter and your LinkedIn profile’s address.

Match recommendations with your skills

Recruiters are looking for fit. Don’t just collect random recommendations, try to get recommendations that validate and highlight your core skills and qualifications. Make sure these come from people who are actually able to assess your skill level and proficiency and give examples of how you applied them on the job or a relevant project or activity.

Don’t forget LinkedIn endorsements

Kindly ask your contacts to endorse you on LinkedIn for those particular skills they are recommending you on. This is very important since endorsements increase the likelihood you will be discovered for opportunities related to those skills.

Tell them what to expect

Employers will often follow up with your references, make sure your contacts are aware that they can get a call or email from them so that they are prepared to answer questions and give appropriate feedback.

Be grateful

Professional recommendations are no small favor. Make sure you send a thank you note and correspond in kind when appropriate. For example, if a former peer recommended you, write a recommendation for them and/or endorse them on LinkedIn.

Don’t go overboard

Avoid loading your LinkedIn profile with dozens of recommendations. Pick 5 or 6. You may come across as a bit cocky or desperate by including too many recommendations.

Good luck getting those recommendations and don’t forget to share with us your tips in the comments section below!


Photo Source: Stock Images

Common Mistakes Recent Grads Make

Posted by Rodrigo Palma

Sep 24, 2013 9:01:00 AM

Jobjuice MBA Job Interview Prep ToolsWoohoo you made it! You have your diploma and you are going to conquer the world. Well, you just might but then again, if you aren’t prepared, you might not. I hate to be the one to burst your bubble but you still have a long way to go and much to learn. Here are a few pointers on common mistakes that recent grads before you have made and how you can avoid them.

Look before you leap

Before launching your resumes into the business world you should think about what your job expectations are, what position you want to target and what you can bring to the job

-Is the company you wish to apply to in stable condition, meaning can you expect to have a long and prosperous career there?

-Does the company grow its leadership from within or do they prefer taking on outsiders for the higher positions?  If it’s the latter you might want to focus on a different company

-Which entry level position should you apply for in order to reach your career goal within this firm?

-What is the job description for this position and do you have the knowledge to succeed at it? Don’t overestimate yourself, it will backfire on you. It’s better to start off at ground zero and gradually ascend by honing your skills and showing that you can really get the job done.

-What are the company benefits and incentives? This is important too. You want to know that if you give it your all this will be recognized by the company. Is there a bonus for goals reached? Does the company offer income protection insurance such as offered by Suncorp? This is something you should look into either way because you’ll want to preserve your lifestyle no matter what.

Clean up your social media act

Don’t underestimate the impact your social media sites, such as Facebook, have on your application. Nowadays most human resource departments and employers will take a look at these, to see what you have been up to, it’s a good resource for them. Pictures of you playing beer pong or participating in a wet t-shirt contest aren’t going to show you in a favorable light. Make sure there is nothing on there you wouldn’t want your, hopefully, new boss to see.

Resume and Presentation

It’s amazing how many grads concentrate on the content of their resume and forget to look for typos and format in an appealing way. Yes, the content is very important, but so is the attention to detail. A typo will only show the employer that you aren’t very detail oriented and you probably won’t even be invited for an interview. Make your resume appealing to the eye and easy to read, this is a bonus point you can earn without much effort.

Apply for a specific position

Never apply for multiple positions with the same employer. This sends up a red flag and demonstrates that you are not very committed. One position per company is the golden rule. This shows that you know what you want and are going after it. 

Experienced candidate wanted

You can’t claim experience you don’t have but you can be pro-active in getting it. Volunteer during your vacations. This will give you experience in the field your targeting. If you volunteer with different companies you can draw comparisons between them. Flaunt it on your resume, this shows that you are dedicated and really want to succeed in your field. 


Interview Etiquette and Flexibility

If you’ve made it this far the employer is impressed by your resume and cover letter and wants to get to know you a little better. When you go to your interview

-Dress for the position, don’t come in jeans when you’re applying for an office job. This shows you respect the position and the employer.

-Be five minutes early. You don’t want to come to early and you most definitely don’t want to be late. This also demonstrates respect.

-Turn OFF your cellphone. You wouldn’t believe how often this is forgotten. There is nothing more aggravating than your phone going off mid-interview.

- Ask questions. If you’re not asking questions you will seem uncaring and uninformed. Remember to investigate the company you are applying to before going there so you can ask informed questions. For example: “Does the company offer courses or seminars to its employees so they are always up to date in their jobs?” This shows that you’re in it for the long haul.

-Show that you are flexible. Don’t insist on working certain times, you adapt your schedule to your employer’s and not vice versa.

The job market today is difficult enough as is. You don’t want to limit your opportunities by making mistakes you can easily avoid. If you use this as a guideline for your job hunt you have already eliminated a large number of the hurdles you have to jump in order to get the coveted position of your dreams. Good luck and may the job gods be with you!


Arlene Chandler

This is a guest post by Arlene Chandler. Arlene has accumulated her business acumen while working for a real estate firm in Seattle and works as a freelance writer for DGM Suncorp  Income Protection Insurance.











Make the best of your On-Campus Interviews

Posted by Rodrigo Palma

Sep 3, 2013 1:29:00 AM

Jobjuice MBA ToolsOn-campus interviews are a great way of connecting with employers and landing an entry-level career position, internship or summer job.

Recruiters already know your business school’s academic level, but they will need to make sure you not only know the theory, but that you can effectively put it into practice if you become part of their team.

Recruiters will be assessing your skills and fit so be prepared to:

Show you know their organization

Do your homework and research each company you interview with. Make sure you visit the companies’ website and social media networks and learn all you can about the company itself, the markets they cater to, how it is organized, review their mission statement and find out all you can about their corporate culture. If you know someone at the company, try to get some information about the position and the teams you would be working with.

Show you fit

Once you do your research, make sure your résumé and LinkedIn profile showcase skills relevant to the position. Do this by using the right keywords and by showing your interest in areas that will catch the recruiters’ attention.

For example, if you want to land a position in Investment Banking, be sure to:

- Follow top banking institutions on LinkedIn and other social media networks. Don’t limit this to companies, follow regulators, stock exchanges and other market participants.

- Join relevant groups on LinkedIn.

- If you are part of the MBA IB Club make sure you mention it on your résumé and SM profiles.

- Try to get referrals from people you know in the Banking industry.

- Share interesting information about IB on Twitter and LinkedIn

- If you have a blog, make sure you write a few pieces about the industry.


Give a great first impression

This one may sound like a no brainer but many candidates still fail at showing up on time to their interviews, dressing appropriately or even taking a résumé or cover letter with them to the interview. Even when they possess the right skills for the job, they blow their chances by ignoring basic etiquette rules or failing to organize themselves before the interview.

Give a good first impression by showing preparedness. If you are well prepared and organized you will exude confidence and get off on the right foot. Practice the whole interviewing process, from your greeting and first handshake to your elevator pitch and how to answer interview questions. Form a group with you peers to help each other practice.

Pay special attention to your online presence, this will be the first impression recruiters get of you even before they meet you in person. Make sure you audit your online personal brand before the event and delete any content that might negatively affect your image

Showcase your strengths

Many interview questions revolve around your strengths or how you have overcome your weaknesses to achieve results. It will be very hard to answer these questions if you are not aware of them, so take time to evaluate yourself and get peers and professors on board to help you with a 360 assessment. Be clear on what your strengths and weaknesses are and have a few examples or success stories to share with the interviewer of situations where you have managed to attain successful results by capitalizing on both.

Thank you and follow up

A thank you note is perhaps the easiest and most effective way of showing interest in the position and reminding recruiters who you are – remember they will be interviewing many students during the event. Recruiters know you are also looking for fit, and following up after an interview is a way of showing them the interview went well for you. Some students still fail to send thank you notes and follow up so this is a great opportunity for you to stand out.

Good luck with you next on-campus interviews! If you have some extra tips to share with us please do so in the comments section below!


Photo Courtesy Of Ambro via

MBA Graduates: Research your way to a better salary

Posted by Rodrigo Palma

Aug 12, 2013 12:07:00 PM

MBA REsearch, MBA Salary NegotiationSalary negotiation is a standard part of the hiring process, yet many candidates fail to prepare properly for it before a job interview.

Research is an important step in your salary negotiation preparation. When it comes to salary negotiation, information is power. Knowing key job market information and calculating how much the job you are offered is worth will give you added confidence. You will not come across as greedy if you make sure beforehand that what you ask for is within market standards.

When doing your research make sure you consider the type of position, geographic location, required qualifications, skills and experience that are involed. All these have an impact on the salary level you should ask for or expect.

Don’t focus only on salary. In case the salary you are offered falls below your expectations you might be able to negotiate good benefits and perks to make up for it. When doing your research, include information on insurance, bonuses, severance packages, time off and travel, professional advancement and recreation.

Where to look for salary information? Here are a few ideas:

Career Services

Your Business School’s Career Services Center may have Occupational Outlook reports or Salary Surveys you can review to get a feel of the job market salary levels. They might also provide you with information about starting salary for graduating classes and alumni. Many Business Schools publish reports about their graduates employment statistics and salary ranges by industry, make sure you check other business schools’ reports too.

The Web

Search the web for MBA salary information. There are many webpages and articles out there with interesting data to enrich your research. Make sure you use the right keywords and limit your search to the last few months so that you pick up updated information.

Here are a few examples of keyword combinations you can use for your searches:

-          MBA Salary ranges.

-          MBA Class of (year) salary.

-          Average MBA Salary.

-          Starting salaries for MBA graduates.

-          MBA Salary and Employment Statistics.

-          MBA salary survey

Visit niche MBA sites like, and Poets & Quants and search their archives for salary information and surveys.

Salary Calculators

Search the web for salary and cost of living calculators and salary comparison tools. Sites like and offer these tools for free together with salary and benefits reports. 

You may also try, they offer information for more than 1,000 occupations in 560+ regions US wide.

MBA Salary Surveys

There are published MBA Salary surveys where you can find details of average starting salaries for MBA graduates, average MBA salaries for business schools, and historical salary information. Be sure to review Business Week MBA Salary Surveys and the Financial Times Rankings and MBA Salary Surveys.


Tap into your network to search for information on salary engines per industry or a specific company. Do however avoid asking for someone’s specific salary and be sure to ask within your alumni network. Try to find out what the standard benefits and perks are for specific positions within a company, remember these are part of your compensation. Don’t leave out recruiters in your network, they can give you a good idea of what is going on in the market compensation wise.

Informational Interviews

Consider going straight to the source. Informational interviews are a great way of obtaining information about salary ranges, benefits and perks. 

Can you think of other ways you can find out about MBA salary levels? Share them in the comments section below!


For more on Salary Negotiation strategies check out the Jobjuice Salary Negotiation app created with Roger Dawson, top negotiation expert.

Photo Courtesy of: Master Isolated images

Alumni relationships and your MBA career

Posted by Rodrigo Palma

Jul 8, 2013 6:06:00 PM

MBA alumni relationships, networkingPerhaps one of the most important benefits of joining an MBA program is being able to tap into its alumni network. Still, many students and graduates fail to take advantage of alumni relationships to jump start their careers.

Here’s how your alumni network can make your MBA job search easier:

You are connected.

There are thousands of professionals in your alumni network who share your alma mater. This means you are already connected and that you have multiple resources to help you keep contact and build stronger relationships. Business schools frequently sponsor alumni events and build mailing lists and  social media groups aiming to keep a strong and supportive alumni community.

You are not a stranger

Fellow alumni know you have a strong academic background and know they can get references from Career Services and academic staff. This makes it easier for them to refer you for a position or for informational interviews and to accept you as a connection on LinkedIn.

A select pool of professionals and job opportunities

Your alumni network is a great place for you to find hiring managers, recruiters, industry experts and mentors all of whom can help you tap into hidden job opportunities or help you research a particular industry or company. Most Business schools count with searchable directories where you should easily be able to find alumni by industry, title and location.

Global connections

Chances are many of the professionals in your alumni network have moved abroad since graduation. If you pursue an expat or international position, having a local alumni network will make it easier for you to connect and to find a job.

Career Services

Most business schools provide Alumni Career Services. These services may include job boards and databases, résumé critiques, career change counseling, career networking events, webinars and workshops and other services and resources. These are key tools that will help you with your job search  throughout your career.

Alumni contact their schools’ Career Services departments to search for candidates so make sure all your information is updated on their records.

With thousands or professionals in the alumni network, it is probably one of the largest and most supportive communities you will belong to during your career, make sure you are an active part of it by:

- Joining alumni groups on Linkedin, Facebook, Twitter and other social media networks.

- Participating on Alumni activities and your Alumni Association

- Signing up to newsletters and other relevant communications.

Offering to be a mentor for current students

Participating in your Alumni Association

Can you think of other ways you can leverage your alumni network? Share it in the comments section below!                                                                                                                                                                                                                                                                                                                                                                        Photo Courtesy of Janoon028 via

How Linkedin Can Help The College Student Job Search

Posted by Rodrigo Palma

Jun 12, 2013 9:28:00 PM

describe the imageStudies show over half of college students are either unemployed or underemployed. Despite this, 46% of college students are not using LinkedInCollege students should be using LinkedIn to access and receive alerts on job listings, but there are many other reasons too:

Professional Identity

Today, Linkedin is the first step to acquire a professional identity online. LinkedIn introduces you to the professional world. As of January this year, LinkedIn reported having over 200 million members as part of the network, giving college students access to countless job and networking opportunities. Most hiring managers are using social media and LinkedIn as a key recruiting tool.  If your profile is not there,you don’t exist professionally and are virtually out of the game. Not being on Linkedin might also make students seem uninformed, uninterested or not social media savvy.


Career Tracking

Even if college students feel they don’t have much professional experience to build a LinkedIn profile like that of a seasoned professional, LinkedIn has plenty of sections where college students can document their academic milestones and extracurricular activities, such as volunteering. By completing and updating this information, the students’ network will know when they graduate and enter the job market and can keep track their progress.


Personal Branding

Even if a student has zero experience, LinkedIn has features that will help build their online professional brand. They can do this by giving their network a sense of who they are professionally through what they post on their status updates or in the discussions in the groups they join within the network.

For example: a hiring manager looking for a marketing intern will surely be drawn to a candidate who shares interesting market articles or insights online. Even if the student has limited professional experience, this shows the student is staying updated and is eager to learn.


Networking & Connecting

Networking and building professional relationships online takes time. Even if still at college and not interested in finding a job just yet, students can start joining and forming groups, connecting with fellow students, professors and mentors. The more connections they make, the more chances they have to develop a solid network, recommendations and great job opportunities in the future.

If a college student has future plans to attend graduate school, there are many ways they can connect and follow schools, professors, grad students and future graduate school groups using LinkedIn too.



LinkedIn groups are a wonderful place for learning. With over 1,248,019 groups as of March 2012, a student may join groups related to specific careers interests and benefit from insights from season professionals in a particular field or industry they are interested in. Moreover, some students are not sure their choice of major is right for them and being exposed to information about a given field can help them make up their minds or evaluate other options.


Research & Target

One of the best ways to conduct company research and a targeted job search is via LinkedIn. The network not only allows you to find out more about the company itself, but helps you zero down on specific key contacts within the company.  


Going global

For college students thinking about attending grad school abroad or pursuing a global career, LinkedIn helps them connect globally. LinkedIn has members worldwide with representation in more than 200 countries and territories. They serve members in 19 languages around the world.


Can you think of other ways LinkedIn can help college students’ job search? Share them in the comments below!


Photo Courtesy of: Djma via

Adding Skills To Your LinkedIin Profile To Show Fit

Posted by Rodrigo Palma

May 27, 2013 8:30:00 PM

LinkedIn is the best place to start networking since most recruiters use this network to search for candidates. The network is specially designed to showcase your professional profile in a way that helps you show fit. One of the easier ways to do this is by adding specific skills to your profile using LinkedIn’s Skills & Expertise tool.

LinkedIn tracks thousands of skills and the Skills & Expertise tool will help you discover which skills are in demand to help you stand out.

Follow these steps to find new skills for your LinkedIn profile:
A. Log into your LinkedIn profile
B. Choose ‘Skills & Expertise’ in the drop down menu on the ‘More’ option at the top navigation bar.

Jobjuice Social Media Job Search

C. Use the search feature to discover skills by typing keywords in the search box.

Social Media Job Search


The search will yield the following information:

Jobjuice Social Media Job Search

1. List of related skills.
These can help you expand your search and discover new specific skills you may possess.

2. Skill description.
A general description of a particular skill can help you pick up keywords you can later use in your profile description.

3. Your suggested skills.
This tool will help you choose skills and immediately add them to your profile. It will also provide you with year to year growth information so you can assess if the skill is highly sought in the job market.

Jobjuice Social Media Job Searcj

This page view also gives you access to professionals and company information by skill, this is an excellent way of laser focusing your job search!

4. List of professionals who possess your searched skill. 
LinkedIn is the place to go to build a strong professional network. Knowing who also has your skills can help you find a great mentor or someone who can connect you with relevant positions.

5. List of Groups built around searched skill
Knowing which groups are built around one of your skills will help you choose which groups to join for networking. Network with people who have your skills to learn and to help each other find suitable jobs.

6. Skill’s positioning
This section shows information on the skill’s:
- Ranking
- Relative growth
- Size > Number of professionals with skill
- Age > Average age of professionals with skill
The information in this section will hint as to how ‘hot’ a skill is and give you an indication of how much competition you have.

7. List of related companies
Having a list of companies related to your particular skills will help you assess fit and target your job search.

8. List of related locations

A few extra tips:
• Even when ‘Skills & Expertise’ is a great tool to add experience to your LinkedIn profile and show fit with your target industry and position, be sure to review other information within LinkedIn or the web to find out more about specific companies and contacts.
• Just because you will get a wide array of suggested skills using this tool, that doesn’t mean you have to immediately click ‘add’. Hiring Managers will find a way of evaluating how skilled you really are, so don’t add skills you don’t have.
• Be ready to demonstrate you have experience in each skill you include in your profile during a job interview.
• You may not have the specific skills required for your target position, be sure to add any transferable skills if you have them.
• Try to add specific skills, not generic. For example, don’t just add ‘Marketing’ add: Marketing Strategy, Social Media Marketing, etc. This will help hiring managers assess your fit with the position and will help you stand out from candidates who don’t have the specific skills required for the job.

Have you tried LinkedIn’s skills tool? Share your experience and tips in the comments section below!

Images : Jobjuice

4 Benefits Of A Summer MBA Internship

Posted by Rodrigo Palma

May 16, 2013 9:46:00 PM

Jobjuice MBA ToolsDespite the growing trend of MBA students taking advantage of the summer break to start up businesses, most students still choose to apply for internships.

Internships are key to adding experience to your MBA resume, but they can also help you jumpstart your career in a number of ways. If you are still mulling over an internship for this summer, consider the following:

Internships give you an edge

Internships are a great way for you to gain relevant experience, skills, and knowledge in a specific industry or field. An internship is also a win for employers since they get the chance to see you in action and assess your fit with the company’s culture and working standards. Many companies look to their own interns as the best potential candidates for full-time positions. An MBA internship will not guarantee you a full time position but, if you performed well, there’s a good chance the company will extend you a job offer once you graduate.

Internships have a positive impact on graduate salary

Even if you land an unpaid internship, consider its impact on your future salary. According to The Graduate Management Admission Council® (GMAC®), Class of 2012 graduates who received a job offer through an internship got a better salary than those without an internship.  Graduates with an internship got a salary increase over pre-degree earnings of 84% compared with an increase of 70% for those who received a new job offer at graduation without an internship.

Internships help you connect

Being an intern exposes you to excellent professional connections in and outside the company. During your day to day you may interact with professionals at financial institutions, service providers or consulting firms the company works with. Make sure you invite people you meet on the job to join you on LinkedIn and that you ask for references where appropriate. Don’t make connections only because they can help you land a job, also look for contacts that can act as mentors or coaches throughout your career.

Internships help you choose a career path

If you are still not sure about the industry or field you would like to pursue a career in, an internship is an excellent way of finding out if you feel comfortable in a given position within a specific business context. Make sure you gather all the information you need to make up your mind during your internship, talk to peers and supervisors and ask all the questions you need to properly evaluate the pros and cons of your decision.

An Internship can be a very fulfilling experience if you manage to get one since they are scarce compared to regular job openings. Don’t wait too long before you start your summer internship search and be sure to tap into social media to up your chances of landing a great one. Good luck!


Photo Courtesy of: Dreamstime

Targeting an Industry In Your MBA Job Search

Posted by Rodrigo Palma

May 3, 2013 6:08:00 PM

In today’s competitive job market, shooting out resumesJobjuice MBA Job Search Advice everywhere will not land you a job. Targeting your job search is critical to the success of your job search. Focusing your job search in a particular industry will help you demonstrate fit with the position and the company and that alone will boost your chances of catching the recruiters’ attention and ultimately getting the job.

Here are a few things you can do to focus your job search in a particular industry:

Know yourself. Make sure you choose an industry and a position you know you will fit in. If you are not comfortable with change, perhaps a dynamic industry is not your best choice. Try to choose and industry where you feel your personality, knowledge and skills will be a good match.

List the companies in the industry you would like to work in and build a database with key contacts on each company. Check if you have any acquaintances or former teachers and/or classmates among the companies’ staff and make sure you reconnect with them.

Follow selected companies on Twitter, Facebook, LinkedIn and other social media outlets. If information is out there, there’s no excuse for not knowing about it! Interviewers will find it odd that you are unaware of company or product information widely available on the web. You can come across as not being interested in the company or the job.

Research and learn as much as you can about the industry and companies you are interested in, that way you can show you are in the know during networking events and job interviews. This also helps you gather valuable market information about the industry you can further use to work on case interviews. 

You can learn about a particular industry by following relevant companies, industry associations and groups in social media, reading industry publications and attending industry events.

If the companies you are aiming for list on the Stock Exchange, you will find a vast amount of public information about them on the web, make sure you review it to identify pain points and market challenges. Remember hiring managers are looking for candidates who are able to help the company reach their business goals and solve their problems, information is power.

Customize your résumé and your LinkedIn profile. Make sure you use your industry knowledge to showcase relevant skills and use it to speak to hiring managers in their own language. Show them you know what their business challenges are and how you can work on strategies to solve them.

Network with the right crowd. Networking with people who don’t belong to the industry you are interested in can result in a waste of time and energy. Relying on random contacts for references and for passing over your résumé can be a waste of time. Join industry groups on LinkedIn and stay informed about industry specific events.

Connect. Send your résumé to your key connections in a given industry. Use LinkedIn to connect with hiring managers. You may also send your résumé to contacts in other areas of the company which may not interest you, but where you know peers who can pass it on to the hiring manager you are targeting.

 Make sure you connect with professionals in the kind of positions you wish to land during your career. LinkedIn will notify you about company and position changes and that could be a great opportunity for you.

Prepare for your interview. If you got as far as getting the interview, make sure you include all the information your gathered during your company and industry in your prep. Show you know how the company is organized, what its challenges are, how its market works. This will show your interest and demonstrate how you can become a great asset for the company.

Can you think of other ways you can target your job search? Share them in the comments below.

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