With the extensive use of social media, personal branding has become a key element of an MBAs’ career development success. With 93% of recruiters looking at candidates’ social profiles, MBAs are finding themselves out in a job market where they are being evaluated not only by their knowledge and skills, but by how well they keep their online professional persona.
The good news is that social media can be a powerful personal branding tool if used well.
Follow these tips to build a compelling online persona:
• Avoid posting inappropriate content on your social profiles. You represent your company and your company’s clients, this is something recruiters will have in mind when they find photos of you drinking or having an inappropriate conduct online. Be sure to use privacy settings to avoid private content being accessible to anyone who visits your profile.
• Make interesting posts public. Most content in your personal social media profiles should be kept private, but if you have interesting insights about a business topic or a relevant article to share, do post it publicly like you would on your LinkedIn profile. This will help you come across as someone who is in the know about key business issues.
• Add smart comments to what you share. Don’t just share links to third party content, add brief comments to your posts sharing your take on what is being discussed in the article. Show your expertise and show you can add depth to online discussions like a top professional!
• Be positive. Try to convey the image of a professional who can communicate anything positively. Don’t bad mouth prior employers, don’t nag and complain about market issues. If you need to bring up a negative issue, be sure to share solutions too. Show you can be part of the solution, not only part of the problem!
• Show a broad range of interests. Don’t just share content and comments about topics which are right in your alley or your field of expertise, try to cover other areas and show that you are a well informed and versatile professional. Don’t limit what you post to professional topics, comment on art, music, environmental issues, travel or community challenges. Just make sure whatever you post helps you build a good image and that you are a well-rounded individual.
• Look the part. Always use good profile pictures, remember they are mostly public. Use a professional headshot for LinkedIn and choose appropriate pictures for your personal social media profiles.
• Produce Content. If you don’t have the time to blog, do produce small articles using Facebook notes or similar tools to post your own content. This is a great way to show you have content creating skills, good writing skills and that you are creative and resourceful.
• Participate in LinkedIn groups and relevant professional forums. Don’t just be there, network, share great content, comment on other people’s contributions. Stand out as an active and valuable community member!
• Get recommendations and endorsements. 34% of recruiters say other people posting great references about a candidate was a positive discovery leading to a job offer. Be professional when you get these, it will contribute to your professional image.
Can you think of other things you can do to build up a powerful online persona? Share them with us on the comments section below!
For more on how to work your MBA online reputation use Jobjuice Social Media Job Search app. Learn more here.
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