Jobjuice Marketing - Deck Contents

Marketing Management

Case Tools

Marketing Framework

The 4Cs framework

the 4Ps framework

Economic & Quant. Tools

Segment-Target-Position

The Macro Environment

Industry: Porter’s 5 Forces

Market & Comp Dynamics

Product Life Cycle (X 2)

Consumer Adoption Rates

Identify Problem/Opportunity

Company Analysis

Company Value Chain

Competitor Analysis

Value Vectors

Comp. Positioning Strategies

Perceptual Map Customer Analysis

Customer Decision Process

Customer Relationships

Customer Willingness To Pay

The Value Net

Collaborator Analysis

Pricing Analysis

Promotion Analysis

Advertising & Publicity Analysis

Place (Channel) Analysis

Product Line/Mix Analysis

Brand Analysis

Revenues

Costs

Profit & Market Share

Breakeven Analysis

Forecasting

EVC & LTVC Segmentation

Targeting

Position

Marketing Research Basics

Marketing Research Methods

Conjoint Analysis

Pricing Implementation

Advertising Implementation (x2)

Sales Force Implementation

Sales Promo Implementation

Place (Channel) Implementation

International Expansion

New Market Entry

New Product Development

Entry Strat.: Pioneer vs. Follower

Internet & Strategy

Internet Marketing